OVERVIEW
Digital Marketing Strategist,
Social Media Marketing Specialist,
and Brand Manager.
I am an experienced digital marketing specialist with eight years of experience helping small businesses and startups implement branding and marketing strategies to build their digital footprint and increase profit margins.
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I specialize in marketing research, campaign strategy development, content creation, and brand management. As a digital marketing specialist, I integrate marketing initiatives with overall business objectives to achieve success.
Toi Candace Ames, MPR
Digital Marketing Specialist
Campaign Development
Trendy Teacherz "Hot Teacher Summer" New Product Launch Campaign
Goal: Increase engagement and sell 120 shirts.
Results: 50% engagement increase. 120 shirts sold in the first 48 hours.
The campaign included: Social media management, email and SMS marketing, content creation, brand photoshoot, and community engagement.
Trendy Teacherz "Representation Matters" New Product Launch Campaign
Goal: Promote and sell 250 shirts.
Results: Website traffic increased by 60% and all shirts sold out in the first 48 hours.
The campaign included: Influencer marketing, ad creation, social media management, email and SMS marketing, content creation, video editing, brand photoshoot, and community engagement.
