The Benefits of Social Media Marketing for Small Businesses - Reach More Customers, Increase Website
Updated: Jun 13
Social media has completely transformed the way businesses market themselves online. With over 3.8 billion social media users worldwide, it's no surprise that social media has become a crucial tool for small businesses to reach new customers and grow their brands.
Social media marketing offers a range of benefits for small businesses, including increased brand awareness, cost-effective marketing, targeted advertising, and increased website traffic. By creating a strong social media presence, small businesses can expand their reach and attract new customers.
Social media statistics
Over 90% of small businesses report that social media is an effective way to reach new customers.
63% of consumers who search for businesses online are more likely to use ones with an informative social media presence.
71% of consumers who have had a positive experience with a brand on social media are likely to recommend the brand to their friends and family.
In this article, we will explore the benefits of social media marketing for small businesses.
Increased brand awareness
One of the biggest benefits of social media marketing for small businesses is increased brand awareness. By consistently posting on social media platforms, businesses can expand their reach and attract new customers. According to a recent survey, 78% of consumers say that social media posts from companies influence their buying decisions. This means that by using social media, small businesses can increase their visibility and attract more potential customers.
Small businesses often have limited marketing budgets, making it challenging to compete with larger companies. Social media marketing offers an affordable way for small businesses to promote their products and services. Most social media platforms are free to use, and businesses can reach a large audience without having to spend a lot of money on advertising.
Social media platforms allow small businesses to target their advertising to specific demographics. This means that businesses can create ads that are tailored to their ideal customer, increasing the likelihood of conversion. According to a recent study, targeted Facebook ads have an average click-through rate of 0.9%, compared to the average click-through rate of 0.1% for non-targeted ads.
Increased website traffic
Social media marketing can also help small businesses drive more traffic to their website. By including links to their website in their social media posts, businesses can encourage potential customers to visit their website and learn more about their products or services. According to a recent study, businesses that use social media to promote their products or services see a 24% increase in website traffic.
Ready to take your small business to the next level with social media marketing? Marketing Bae is here to help. Schedule a free consultation with us to learn more about our social media marketing services and how we can help you grow your brand. Check out our free resources, and ebooks to help you get started.
Don't miss out on this opportunity to take your business to new heights - schedule your free consultation today!